|Public Speaking Information|
Directing Voiceovers: Dont Be, Do!
Directing a voice-over talent you've hired to read a spot for, say, dog food is pretty much the same as directing a great actor in a scene in a major film production. Well, almost the same. Go with me here.
It's all about action. The end result of the performers action in both situations is a reaction from the audience. A successful performance in the dog food commercial gets the listener to buy the product. The well-acted movie gets the viewer to buy into the world it creates. Independent filmmaker, Steve Pak, writes: "...the goal is to tell a story dramatically rather than didactically, which means characters do things rather than explain things."
To get listeners to buy your product or service, you need to get the voice actor to actually do something with the copy, not think about what they're doing with the copy. Mr. Pak observes: "The challenge for directors is to stop talking about results and start talking about process." In other words, it's what happens during the journey, not just arriving at the destination, that's most important to the story.
Mr. Pak's key to talking about process is the use of action verbs, not adjectives. How does this work with a piece of commercial copy? Let's take our example of dog food. We'll call our brand "Stinkalicious." It's a wet, canned food. Now, Stinkalicious' unique selling proposition is that it only stinks to dogs! Yes, when you open a can of new, genetically altered Stinkalicious dog food, only your dog can smell the disgusting aromas that always appeal best to dogs. It's these non-aromatic aromas that cause Rover to come a-running.
Next, let's say your research into the most effective copy approach leads you to a discovery: people don't find stinky things humorous. Surprisingly, the best choice is straight copy, delivered with an authoritative demeanor, written to convey the sense of relief from stinkiness the purchaser feels every time he or she opens a can of Stinkalicious.
Now here's where action verbs come into your direction to the voice talent. Instead of saying to the actor, "When you get to the line about relief from stinkiness be happy that people will be relieved," say, "When you get to that line, convince, Jane, the listener, to really agree with you." By using action verbs instead of adjectives, the voice actor doesn't have to think, "Now I'm supposed to be getting happy." Instead, the talent can concentrate completely on actually convincing the listener of the happiness to be found with stink-free Stinkalicious. That's motivation and that's what the talent needs to make a piece of copy come alive and be persuasive.
In the words of Steve Pak, "Action verbs lead to specific action through which actors discover and experience emotions -- resulting in compelling performances." Not just in feature films, but voiceovers, too.
Peter Drew, a freelance voice-over talent and copywriter/producer with decades of experience, is heard on radio and television stations, corporate presentations, web sites, and messages-on-hold across America and countries around the world. To send an email regarding this article, please visit http://www.peterdrewvo.com/
Boost Your Confidence, Credibility, and Career
There's one skill you can develop that will boost your confidence, credibility and career. It's public speaking. If the very thought makes you queasy, you're not alone. For some people, only death is more frightening. For others, death is preferable. Are you the latter? Avoiding the spotlight? Suffering not just butterflies but sheer panic? Dry mouth? Shaking hands? Flushed or pale face? If this sounds like you, then consider overcoming-or at least controlling-your fear. You can start by attending a Toastmaster's meeting and picking up a couple of books for additional help.
Is Information Delivery Instruction?
Do you work for one of those organisations whose "training" invariably consists of someone standing up in front of a group and saying something? If you answered 'yes', you're not alone. It's a common practice which leads to a widely held perception among many that it's training. It's a perception that has annoyed me over many years. I'm not against information sessions ... they have their place. What I am against is calling them 'training sessions'.
Know Your Audience
What is worse than wearing a tuxedo to an event when everyone else is attending in shorts?
Speech Writing Secrets Of President Bill Clinton
Speaking in public can be a powerful way to build a business. It can help raise the profile of your business, generate new leads and create greater profits. But speaking in public can be nervewracking and seriously stressful for first timers. Writing a speech can be a major challenge, especially for technical writers.
A Powerful Vocabulary Will Transform Your Life
Studies show that your word-power determines your earning power, that your skill in self-expression determines your status in life.
Timing - Why You Should Never Go Overtime with Your Presentation or Speech
In a conference setting, nothing annoys audiences more than talks that go overtime. It shows a lack of consideration for the audience, and to be frank, there is absolutely no excuse for it if the speaker has prepared well.
SOS - Goal Setting
... --- ... SOS This is the traditional seafaring emergency call to "Save Our Ship!" - to rush first aid to a sinking vessel. On land - and in daily life - it stands, simply, for "HELP!" Until I read this recently, I never really knew exactly what it stood for. Did you know the correct meaning? My sister thought it stood for Save Our Souls.
Pay Attention To Your Appearance!
During the coffee break of one conference I attended, whispers and giggles could be heard within the conversations of small huddles of delegates. Without asking, I knew what they were all talking about because our little group were talking about the same thing.
How Well Do You Speak?
The ability to speak well can enhance your career, clinch a sale, sell a point of view and increase your business productivity.
Public Speaking Tips: The More You Know, The More It Will Flow - Tips For Knowing Your Audience
The more you know about your audience, the better your presentation will go.
How To Handle Audience Questions Effectively
For some reason, the prospect of having to answer audience questions fills many presenters with dread and fear. Looking at it in a positive way however, it's an ideal opportunity for you to satisfy the audience further, and you can continue to drive your main points home adding emphasis to your talk.
Speech Writing Tips: The 14 Speech Writing Secrets of President Bill Clinton
Speaking in public can be a powerful way to build a business. It can help raise the profile of your business, generate new leads and create greater profits. But speaking in public can be nerve wracking and seriously stressful for first timers. Writing a speech can be a major challenge, especially for technical writers.
No More Stagefright - Have Fun Speaking!
7 Tips that calm and center you before your presentation:
How to Become a More Persuasive Speaker: A Systems Approach
There is no surer way to get ahead in business than to be a persuasive speaker. However, because public speaking is normally found at the top of lists of fears in the United States, many business people, especially engineers and other technical specialists, fail to make the effort to become better speakers, and thus fail to reach their potential.
Speaking for FUN and PROFIT
How do you gain contacts from a speaking engagement?
A Quick Tip for Delivering a Great Speech
Does speaking in public leave you tongue-tied? Do you stumble over your words? Do you want to learn how to speak more eloquently in front of a crowed?
The Little-Known Speechwriting Secrets That Won George W Bush The US Election
He's been accused of "mangling the language, destroying its meaning by avoiding the use of verbs, twisting nouns into verbs, and endlessly repeating phrases until they become zombified" (Source:'Bush and Blair accused of mangling English' by Kate Kelland, Reuters.com.uk, Mon 15 November, 2004 12:50).
20 Tips to Becoming a Professional Speaker: How to be a Rising Star
Entering the speaking industry can be both daunting and exciting. It is an excellent environment where you can make a real difference in the lives of your audience. It is a rewarding and challenging industry to be part of. If you are keen to become a professional speaker, try these tips: Find a buddy ? make a friend with another speaker who is at a similar stage to you in their speaking career to be able to share ideas, questions, frustrations and wins with them.
How to Write and Deliver an Outstanding Speech - Using the PEPP Talk Forumla
I learned my craft as a speaker a long time ago, and I have kept on learning and practicing it every day for the past 30 years. That's the thing about any talent, you have to practice if you want excel. I was also lucky; I learned my craft in the days "BP" ? Before PowerPoint. You might think today that PowerPoint makes it easier ? not at all. PowerPoint in my experience is the reason why so many people in business have become utterly boring speakers and I have made it part of my life's mission to change that - especially for women, for whom learning to deliver an outstanding speech is even more important as a key to business success.
How to Get Started In Public Speaking
Public speaking is among the five most feared activities human beings encounter.
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