|Public Speaking Information|
How to Use Public Speaking to Attract Clients
When Robert Middleton moved his marketing consulting practice, Action Plan Marketing, to Palo Alto, California several years ago, he started his business from scratch. He had left his well-established client base several miles away and now had to find strategies to generate new clients.
Because Middleton had always spoken to promote his business, he turned to public speaking with a vengeance. He researched local organizations whose members comprised professional business owners, his target clientele. He called chambers of commerce, business groups and others likely to be interested in his three-hour marketing workshop.
Within a few months, Middleton had spoken at over a dozen organizations, establishing his reputation as a marketing expert for professional service firms. He quickly became a known entity, having personally introduced his business and credentials to hundreds of prospects.
Better yet, Middleton's speaking strategy helped him land all the business he could handle in a relatively short time period.
Over the course of sixteen talks, he averaged one new client each time. Today, the seminars he conducts at business groups and, increasingly, teleconferences promoted through his web site generate more than 50 percent of his business.
Speaking Is Selling
Many business people never consider standing in the front of their buying public to share professional wisdom. If you're one of them, you're missing the boat.
Speaking is a marketing strategy you can immediately embrace to get in front of potential customers. Speaking puts you within handshaking distance of your best prospects, many times helping you close sales before you leave the room.
By speaking regularly you can end the uncertainty of knowing where your next client will come from. Speaking can help you reach dozens, and sometimes hundreds of your best prospects every time. Speakers report that speaking regularly continuously fills their prospect pipelines, ensuring a steady stream of new clients and customers.
Speaking is effective because it showcases your knowledge before groups of people who eagerly show up to hear it. Your prospects may tune out advertising, but they'll pay attention to your talk because it presents your knowledge in polished form to people who think it will help them.
Speaking gives you tremendous visibility and credibility that increases over time. Whenever you are in the front of a room, you get noticed. People will remember who you are and what your business does. The more people see you speak and see your business name, the more successful people think you are.
Speaking gives prospects a taste of what you offer in a non-threatening environment. When they are in a room full of people, they feel comfortable. There's safety in numbers. They do not feel the sales pressure of a one-on-one meeting. It's also low risk, as chances are, they didn't pay as much to hear you speak as it would cost to hire you.
Get On The Program
You don't have to be a seasoned speaker to put speaking to work for your business. If you're willing to speak for free, you'll find that there are more outlets available than you'll know what to do with.
"If you can get up there and do a decent job you will immediately position yourself as an expert in the minds of an audience," says business coach, author and professional speaker Caterina Rando. "You only have to be 'decent' to make an impact. Even though speaking can be scary at first, anybody can find groups to speak to and master the basics of giving a good speech."
Choose the right topics
Before you contact an organization about speaking, create sample talk descriptions with catchy titles. For example, a financial planner could avoid generic descriptions like "Planning Your Retirement," and use a more snappy title like "Enjoying Your Gold Years On A Champagne Budget".
Targeting speaking opportunities
Once you are clear about your topic and its benefit to the audience, make some calls and offer yourself as a speaker. Here are ideas of where to look for a free podium. Many of these groups need speakers all the time.
Getting the most out of your speech
The promotional value of your talks goes beyond your time on the podium. Often, when you speak to a group, the group publicizes the event. Many people who do not attend the event will still read the information, or will hear about you from other attendees, and may give you a call.
Consistency is the big thing. Getting out there and speaking on a regular basis keeps your pipeline full of prospects. When you're done, put a follow up mechanism in place, even if it's a simple mailing or newsletter. If you keep in contact with people who've heard you speak, you get more long-term leverage from your efforts.
About The Author
Steven Van Yoder is the author of Get Slightly Famous (tm.). He teaches small business owners how to attract more business with less effort by becoming a mini-celebrity in your field. Visit www.getslightlyfamous.com to claim your FREE Slightly Famous Marketing Plan Workbook.
Public Speaking: Getting the Room Set-up Right
I don't know why it is, but no matter how carefully I brief a hotel on the room set-up I want for my seminars, workshops and training meetings, more often than not when I arrive, they have provided a standard hotel room set up. What I find even more alarming is the number of times that I attend a meeting either as a guest speaker or audience member to find that the meeting planner or speaker has not bothered to think beyond this standard room set-up which is often quite hostile to the audience.
Top 7 Tips for Speakers
Public Speaking is the number one way to advance your business career.
How to Polish Your Speaking Skills: Its Time for T.I.P.S.
When requested to write an article about public speaking tips, I experienced an epiphany, of sorts. Now there's a word I've never written, let alone spoken! Many people will do just about anything to avoid public speaking. Or, you may have said "Who's got the time?" or "That's not good use of my time." Therein lies the epiphany; it's all about time!
Make Your Talks Pay: Have People Stand In Line Eager Give You Their Business Card
If you've ever been on stage, doing a talk or presentation then you'll know how often this happens...
Know Your Audience
What is worse than wearing a tuxedo to an event when everyone else is attending in shorts?
Ten Tips on Speaking with Authority and Power
No matter how good you are as a presenter, there will be times when you need to make sure you exude power and authority. If you are 'the boss' and want to be certain the staff will do your bidding you will need to come across with power and authority. You will also have to come across authoritatively when presenting at a large conference when your competitors will also be present. Equally you will need to be seen as powerful if you are wishing to make a name for yourself within your industry. However, even though you may want power and authority in these settings, you will not wish to appear arrogant or bossy. Using these ten tips you'll achieve the right balance.
Speaking for FUN and PROFIT
How do you gain contacts from a speaking engagement?
Opening Your Speech
Imagine yourself at mission control; 10, 9, 8, 7, 6, 5, 4, 3, 2, 1 - Speak!
Ten Fatal Flaws Frequently Found from the Podium
1. No clear purpose for the presentation. What is the point and focus of the speech?
Five Tired, Worn Out Speaking Cliches
The subject of public speaking is riddled with tired, worn out cliches we ought to throw out. Here are a few to let go of:
How to be a Great Speaker
Did you know that great speakers are often nervous with butterflies in their stomach before giving a presentation? And there are many actors/actresses who can not speak to live audiences without cue cards. My 13 years as a professional speakers bureau owner allowed me to hear several thousand speakers give their presentations. Here are a few tips I learned from them.
How to Get Started In Public Speaking
Public speaking is among the five most feared activities human beings encounter.
15 Ways for Speakers to Earn More Profits
There is huge potential to create additional profits from your speeches by partnering with a professional transcriptionist to convert your audio recordings into text transcripts.
Analyzing Your Audience and Assessing Comprehension Through Feedback
Aside from fielding and asking questions, there are other ways of analyzing audience attention and feedback. Unfortunately most trainers are unaware of these methods or feel audience analysis is not really all that effective or important. Nothing could be further from the truth. Analysis is the main tool for what is known as the "functional approach" this dictates that you always seek to measure your progress toward an objective as well as the accomplishment itself. Without the ability to analyze feedback, trainers may have unrealistic or false impressions about the progress being made in the presentation, and thus will be uncertain or wrong in determining their success.
Poised for Success: How Developing Self-Awareness Can Improve Your Presentations
There are a number of factors that determine how your audience will judge you and subsequently your message, one of the most visible being your posture. Posture is a reflection of your attitude and may at times betray your misgivings or uncertainties in difficult situations like an important presentation. You would normally not consider revealing your inner most thoughts to your audience about exactly how you feel about your new product or service; but your body language may be doing just that. A substantial part of communication is based on non-verbal aspects such as body language. When preparing a presentation much thought is given to its content yet there is far more to it than just words. Some of the best-prepared presentations can be badly let down by how you look and behave during the delivery. When Richard Nixon spoke to the American public of his involvement in the Watergate scandal his performance was received more favourably by radio audiences than those who saw a worried, hunched and perspiring president on the television. How you hold yourself, the movements you make and the gestures you use all contribute to how well your presentation is received.
Foreign Translations of Your Talk - How Do You Ensure Your Message is Delivered Properly?
There are a number of possibilities as to how this might be done. Sometimes, a conference organiser or corporation will provide a translator who sits in a sound proofed booth, simultaneously translating what you say, and feeding that translation into headphones worn by those who speak the foreign language. In that situation, little adjustment is needed, other than to perhaps briefly meet with the translator beforehand, to let them know about any unusual words or phrases that you plan to use.
How To Get Paid Every Time You Speak - REALLY!
For many, speaking or training is a full time business. Yet for other business owners, we use speaking/training as a way to market a business and bring in extra income. No matter which it is? all or part of your business gets paid!
Humans are born storytellers, but our education system doesn't help us develop these natural talents that we all have. Instead, society increasingly homogenizes us, covering up the things that make us unique. The media, too, bombards us with messages that encourage us to emulate the celebrity of the week, or to try the latest fad.
How to Build Respect with Your Audience: Positive Thinking and Outhouse Eyes
Do you believe in natural laws? Laws like:
|home | site map|
|Copyright © 2005 bisey.net|