|Public Speaking Information|
For Speakers: Ten Tips on How to Increase Your Fees
One of the most important tools speakers use is their FEE SCHEDULE. Here are ten tips to help you increase your attractiveness and income, while communicating exactly what you offer and clarify your fees for your programs, products, and services.
1. Change the title. Previously referred as a FEE SCHEDULE. These two words have gathered a quiet negative energy over the years. In order to make your fees more attractive, change the name. This energizes your attractiveness and shows how you are different. Here are a few noun substitutes to spark your brainstorming. Schedule: Menu, catalog, list. Example Fee Menu, Fee Catalog, Fee List. Fee: Compensation, cost, rate. Examples: Compensation Menu, compensation catalog, compensation list, cost menu, cost catalog, cost list, rate menu, rate catalog, rate list.
2. Include your photo at the top of your schedule
3. At the top also include an expiration line: Example: "These fees are good for programs booked before _____date (or expire on ____)." Expire your schedule frequently to allow for increases. Ninety days is the normal expiration period.
4. We have found that selling time is the easiest way for independent professionals to offer their services. People understand this way of thinking because many jobs pay by the hour. You don't want to get involved with tracking minutes and seconds. You can do this by quoting your hourly rate in this manner: Up to 1 hour $____. Up to 2 hours $____. Up to 3 hours (or 1/2 day) $____. Up to 6 hours (or full day) $____.
5. Be sure to list all your time or product packages. List any additional or possible programs for the same events. Examples: Managers Meetings, Spouse Program, additional breakouts, vendor education for trade shows at the event. List any document customization fees and recording rights.
6. If you work with meeting planners and bureaus, enlist their experience and suggestions. Let them review and provide you with feedback on your schedule. They know the market and continually compare speakers' schedules.
7. Create a PDF file for e-mailing your schedule. Or create a complete marketing package that includes your fee schedule and turn into a pdf file.
8. When presenting your services to a meeting planner, visualize that person looking at a giant chart on the wall which lists all the different times and programs planned at their event, but that are not yet scheduled. Ask the meeting planner if he or she has any unfilled time slots available on the day you are scheduled. Then suggest a second program for managers or the sales team. This helps them because they have to book less speakers, cuts their planning time considerably, and usually saves money on travel expenses and hotel rooms.
9. Meeting planners discourage back-of-the-room sales because they do not want you to use "paid" time to push those materials. Instead, sell them separately through their educational materials budget. Add your educational materials to your schedule (books, workbooks, audio programs, subscriptions) with any quantity discounts (10-15%). Include special "program only" package opportunities as well. Place these in the center of your schedule. List shipping separately in a footnote.
10. Speakers are now asking for a flat fee for their travel expenses. This provides flexibility for the speaker and saves the meeting planner time.
Catherine Franz, a Certified Professional Marketing & Writing Coach, specializes in product development, Internet writing and marketing, nonfiction, training. Newsletters and articles available at: http://www.abundancecenter.com blog: http://abundance.blogs.com
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I love the Disney movie The Kid with Bruce Willis. In it he plays a stressed-out, high-power image consultant. He wears expensive suits, lives in a chic, elegantly furnished home and has all the money he can spend. His biggest challenge comes when a young boy--his younger self--comes to stay with him. He doesn't recognize himself at first, but then comes to see that he can heal himself by comforting the boy he was and accepting the man he is. (Don't worry, there's still a lot of other fun, surprising stuff that happens so I haven't TOTALLY given the plot away.)
Speech Coach?s Tips to Public Speaking Success
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I believe that asking for and acting on objective feedback is the best way to improve your speaking skills. In our Excellence in Speaking Institute (ESI), we call this 20/20 feedback.
How to Use Public Speaking to Attract Clients
When Robert Middleton moved his marketing consulting practice, Action Plan Marketing, to Palo Alto, California several years ago, he started his business from scratch. He had left his well-established client base several miles away and now had to find strategies to generate new clients.
A Perfect Meeting: AKA When You Dont Want to Strangle the Speaker
Have you ever worked for weeks or even months, often far beyond normal office hours on a special meeting event only to have it turn into THE PERFECT STORM. Well, maybe your entire crew didn't perish at sea, but there were those clearly identifiable moments when it looked as if the ship was about to capsize. Although many meeting goblins can contribute to such disasters, sometimes the speaker can be one of the contributing causes. How can such terrors be avoided?
Boost Your Confidence, Credibility, and Career
There's one skill you can develop that will boost your confidence, credibility and career. It's public speaking. If the very thought makes you queasy, you're not alone. For some people, only death is more frightening. For others, death is preferable. Are you the latter? Avoiding the spotlight? Suffering not just butterflies but sheer panic? Dry mouth? Shaking hands? Flushed or pale face? If this sounds like you, then consider overcoming-or at least controlling-your fear. You can start by attending a Toastmaster's meeting and picking up a couple of books for additional help.
Public Speaking Tips
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How to Polish Your Speaking Skills: Its Time for T.I.P.S.
When requested to write an article about public speaking tips, I experienced an epiphany, of sorts. Now there's a word I've never written, let alone spoken! Many people will do just about anything to avoid public speaking. Or, you may have said "Who's got the time?" or "That's not good use of my time." Therein lies the epiphany; it's all about time!
The Ten Habits of Highly Effective Speakers
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Conquer Presentation Anxiety: Olympic Athletes Show Us How
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Top 7 Steps to Better Public Speaking
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Etiquette - An Essential Ingredient to Your Success As a Public Speaker
Sadly, the public speaking circle has its fair share of individuals who think they have a right to be treated better than anyone else. Conventions of public speakers are quite a sight. It's like battle of the egos, and to be perfectly honest the really big names tend to stay away from such gatherings. I know of a number of speakers who at one time threw a tantrum or acted in a very demanding way while being paid to speak, word subsequently spread like wildfire, and they found themselves waiting a very long time before receiving any more bookings.
Giving Presentations: Public Speaking Secrets in a Nutshell
A high level manager contacted me in a panic. He was upset that his supervisor had asked him to give an important presentation in three days. He needed help - fast.
Speakers Learn How to Define Your Niche
This is one of the hardest things speakers have to do - defining their niche, and in most cases, it can stop them dead in their tracks. Inexperienced speakers have a tendency to generalize themselves and that won't lead to those successful paid speaking engagements. You must be creative and innovative; find your own niche and become the most well known speaker in that niche.
How to be a Great Speaker
Did you know that great speakers are often nervous with butterflies in their stomach before giving a presentation? And there are many actors/actresses who can not speak to live audiences without cue cards. My 13 years as a professional speakers bureau owner allowed me to hear several thousand speakers give their presentations. Here are a few tips I learned from them.
You Too Can Be A Public Speaker
Have you ever watched a speaker and said, "Wow, I wish I could speak like that"? or "That person was just so wonderful. I could never do that." Well, I've got some good news for you. You too can be a public speaker. Public speaking is a learned skill, so anyone can do it. You just need to follow some simple steps and practice, practice, practice. If you know how to talk, you can become a public speaker.
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