|Public Speaking Information|
Speakers Learn How to Define Your Niche
This is one of the hardest things speakers have to do - defining their niche, and in most cases, it can stop them dead in their tracks. Inexperienced speakers have a tendency to generalize themselves and that won't lead to those successful paid speaking engagements. You must be creative and innovative; find your own niche and become the most well known speaker in that niche.
Defining your niche
? Define your audience: Decide who you want to speak to mainly - who will be your target audience? Let's say that you have decided to speak to women only, the next step would be to ...
? Develop your key topics: Now you want to build 1 to 3 direct topics in which you have extensive experience and knowledge on, topics that you know you can speak on with great passion and inspire your target audience. Let's assume you have decided to speak on personal empowerment, the next step would be to ...
? Narrow your topics down and become the speaker of choice in your niche. You want to become an expert on this subject - you want to become the speaker of choice to the point where everyone in the industry, women's organizations, women's associations, and women owned businesses will know who you are; if they need a speaker for their audience, event or workshop they will know exactly who to call - you! But getting one booking is not enough, now you must ...
? Practice, expand, and improve your topics continuously. Now that you found your niche and are an expert on your topic, you must continuously practice your speaking skills, update your material and presentations to keep up with the trends and changing issues of today's society. You want to get your clients to recommend you to others and keep them coming back for more! Practice on your friends and family members - their feedback will be invaluable to you, because they will be brutally honest with you!
Developing your topics
You need to sit down with a pen and paper and make a list of what you really want to talk about, what you're really passionate about, and what you are really experienced or knowledgeable about. Once you have made a list, start narrowing it down until you have come up with your niche! You don't want to stretch yourself. Be as specific as possible. Below is just an example to help you understand how to build your topics around your expertise and your audience.
Sample target audience: Women Sample topic: Women's personal empowerment
? Topic 1: From victim to personal empowerment: Deborah captures her audience with her presentation on how to go from victim to personal empowerment and independence. She shows her audience (you would fill in the rest of the description. Don't make it too long, just enough to "catch the eye")
? Topic 2: Victim mentality ? are you addicted?: Anderson shows her audience how to tell if they are in a victim mentality or situation. She uses brilliant visuals to show them if they are addicted to victim mentality and how to break it ...
? Topic 3: Relationships 101 ? work through your differences: A happy, healthy, and successful relationship is a full time job for all of us and working through your differences is sometimes easier said then done ...
Now, we have determined your target niche and have built your topics around it. Once you have positioned yourself as an expert speaker and everyone comes to you when they need your expertise, you can then start building another niche and topic subjects to fit or compliment previous topics.
The number of keynote topics you will have in your portfolio is entirely up to you, based on your knowledge and experience. Some speakers have only one topic while others may have 10. Speakers of choice get bookings and higher paying engagements!
If you need additional help with defining your niche please contact us for assistance.
Wendi McNeill is owner of Charli Jane Speaker Management Services. She markets, promotes, and consults speakers, authors, coaches, and entertainers worldwide. She is also the founder of Charli Jane Business Solutions and assists speakers with their administrative and management needs. You can sign up for her bi-weekly newsletter, Speak to Me and receive free Call for Presenter notices at http://www.charlijane.com or you can email her at firstname.lastname@example.org
How To Start With Public Speaking
I don't know how many books, articles, manuals and scripts have been written on that topic. But, I am sure that now there is one more. So why do I dare to write another one? Because I have to contribute a different perspective. I found that all these "how-to" writings about speaking focus on 2 basic things:
I believe that asking for and acting on objective feedback is the best way to improve your speaking skills. In our Excellence in Speaking Institute (ESI), we call this 20/20 feedback.
For Speakers: Ten Tips on How to Increase Your Fees
One of the most important tools speakers use is their FEE SCHEDULE. Here are ten tips to help you increase your attractiveness and income, while communicating exactly what you offer and clarify your fees for your programs, products, and services.
How To Get Paid Every Time You Speak - REALLY!
For many, speaking or training is a full time business. Yet for other business owners, we use speaking/training as a way to market a business and bring in extra income. No matter which it is? all or part of your business gets paid!
Are You Talking the Talk?
"More learning occurs through emotion than through intellect" C.S. Lewis
Giving Presentations: Public Speaking Secrets in a Nutshell
A high level manager contacted me in a panic. He was upset that his supervisor had asked him to give an important presentation in three days. He needed help - fast.
Using Your Natural Style On Stage
We were both speakers at the same convention presenting on the same day-but what a difference. I am tall, while she's short. I am a magnetic speaker-I draw people in with stories and examples. She's a dynamic speaker- humorous and vivacious. We both were hits-the audience loved us.
Public Speaking for Scaredy Cats
Business communications researchers have studied the phenomenon of stage fright experienced by would-be public speakers. Let me summarize most of the findings in very down-to-earth terms: Most people would rather die than stand up before an audience and deliver a speech.
Getting Yourself Known
What are the 5 best ways of getting known in the speaking industry?
A Perfect Meeting: AKA When You Dont Want to Strangle the Speaker
Have you ever worked for weeks or even months, often far beyond normal office hours on a special meeting event only to have it turn into THE PERFECT STORM. Well, maybe your entire crew didn't perish at sea, but there were those clearly identifiable moments when it looked as if the ship was about to capsize. Although many meeting goblins can contribute to such disasters, sometimes the speaker can be one of the contributing causes. How can such terrors be avoided?
Performance Feedback: Why Were Scared and How Not to Be
Effective communication is not a one-way street. It involves an interaction between the sender and the receiver. The responsibility for this interaction is assumed by both parties. The speaker can solicit feedback and adjust the message accordingly. The listener can summarize what was said for the speaker and continually practice the empathetic process.
Directing Voiceovers: Dont Be, Do!
Directing a voice-over talent you've hired to read a spot for, say, dog food is pretty much the same as directing a great actor in a scene in a major film production. Well, almost the same. Go with me here.
15 Ways To Keep Your Speaking Inspiring and Creative
When stressed or blocked it is wise to make a change so that we don't stay in that place. Yet, many times we forget some of the simple things that we can do for ourselves, quickly and easily to bring our inspiration back and increase our creativity.
What Makes A Great Presenter?
Every day millions of people around the world make a presentation. Yet most of us who have been to meetings know that very few of those people are truly great. At each meeting there is usually only one person who stands out head and shoulders above the rest as someone who really connects with us in the audience. The truth is, most presenters are just plain average ? and quite a few are simply dreadful. So, how can you move from being a run of the mill presenter to being fantastic?
Now Appearing: 9 Tips for a Well-Attended Event
When I made the decision to do free workshops and book signings for my latest book, Make a Real Living as a Freelance Writer, I thought it would be easy to draw an audience. I had, after all, done all the right things to prepare for this big event: I had a successful e-zine, AbsoluteWrite.com, sent weekly directly to my target market; I was a contributing editor at the most popular magazine for writers; had been interviewed all over writers e-zines; and had submitted articles to sites and magazines related to my primary audience (writers) and my secondary audience (those interested in working from home).
You Too Can Be A Public Speaker
Have you ever watched a speaker and said, "Wow, I wish I could speak like that"? or "That person was just so wonderful. I could never do that." Well, I've got some good news for you. You too can be a public speaker. Public speaking is a learned skill, so anyone can do it. You just need to follow some simple steps and practice, practice, practice. If you know how to talk, you can become a public speaker.
Speech Training - Building Your Voice, Tips from a Professional
Having a clear and confident voice is an essential business skill to be an effective leader, manager and communicator.
Lose Stagefright Over Your Lunch Hour
While teaching a two-day Speaking Confidence program to a group of 25 government secretaries, I wanted to give them practice using their personal experience to help others. So I gave them a simple assignment to ponder over their lunch hour: Think of a lesson they'd learned in life and share that lesson with the group when they came back.
I am terrified of heights. The thought of skydiving, for example makes my stomach do somersaults. I am also very nervous about closed spaces, claustrophobia. People and what they are afraid of is a fascinating subject. Fear itself is a funny thing. For example, in a survey respondents indicated that even more than death, they were afraid of public speaking!
On a recent Sunday evening, I watched a friend 'graduate' from a beginner's class for stand-up comedians.
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