|Public Speaking Information|
How to Present Your Proposal at an Executive Meeting
What's the worst reaction you've ever gotten when you made an important presentation? Probably, it would come in second to the one I just heard about. A woman-ironically she was interviewing me for an article about "Knockout Presentations"-told me the story of her disaster. It was early in her career as a policy analyst. She was just out of school, proud of her MBA and working in her first real job. When her supervisor praised a report she'd done, she was thrilled. She was less thrilled when her "reward" turned out to be presenting the same report to their executive team.
She spent a tense week getting ready, making sure she knew exactly what to say. She spent hours writing out her presentation and prepared every conceivable statistic to back up her points. It never occurred to her however, that how she presented was as important as what she presented.
When her turn came to deliver her report, things quickly went downhill. Naturally, she was nervous. A lot depended on the next few minutes. She stumbled through 200 slides, forgot her lines, and got more and more flustered. Bored executives weren't sure what her point was and started glancing at their watches, which made it even worse. Desperate, she wanted to flee-and her audience probably did too! When she concluded, they didn't ask a single question. That would have extended the already painful event.
Does any of this sound familiar to you? If not, great! And let's make sure it never does. Especially if a lot depends on how well you do. You probably know that the higher up the corporate ladder you go, the more important your communication skills become. And the faster you develop and hone your skills, the faster you'll advance your career.
Perhaps you're already speaking up in team meetings and getting your ideas across effectively. If so, how do you feel about facing a room full of senior management, or at least 5 around a board room table, all staring at you? What is different? Well, for one thing the stakes are higher. All business communications are important, but, with senior management as your audience, you are in the hot seat. They are going to accept or reject the recommendations that you, your department, or your team have worked so hard on. Weeks, months, maybe even years of work depend on your few minutes. Who wouldn't be nervous?
Don't worry. You are human. This is a perfectly natural way to feel. Remember, they can't see how you feel, only how you look and act. You want them to focus on and consider your proposals, not your anxiety. And you'll look cool and collected when you follow these Frippicisms for dealing with senior management.
Seven Fripp Do's
1. Practice. A report to senior managers is not a conversation; however, it must sound conversational. Once you have your notes, practice by speaking out loud to an associate, or when you are driving to work, or on the treadmill. Make sure you are familiar with what you intend to say. It is not about being perfect. It is about being personable. (Remember, rehearsal is the work; performance is the relaxation.)
2. Open with your conclusions. Don't make your senior level audience wait to find out why you are there.
3. Describe the benefits if your recommendation is adopted. Make these benefits seem vivid and obtainable.
4. Describe the costs, but frame them in a positive manner. If possible, show how not following your recommendation will cost even more...
5. List your specific recommendations, and keep it on target. Wandering generalities will lose their interest. You must focus on the bottom line. Report on the deals, not the details.
6. Look everyone in the eye when you talk. You will be more persuasive and believable. (You can't do this if you are reading!)
7. Be brief. The fewer words you can use to get your message across, the better. Jerry Seinfeld says, "I spend an hour taking an eight-word sentence and making it five." That's because he knew it would be funnier. In your case, shorter is more memorable and repeatable.
Three Fripp Don'ts
1. Don't try to memorize the whole presentation. Memorize your opening, key points and conclusion. Practice enough so you can "forget it." This helps retain your spontaneity.
2. Never, never read your lines-not from a script and not from PowerPoint slides. Your audience will go to sleep.
3. Don't wave or hop. Don't let nervousness (or enthusiasm) make you too animated-but don't freeze. Don't distract from your own message with unnecessary movement.
Where to Start
1. What is the topic or subject you are reporting on? Be clear with yourself so you can be clear with your audience.
2. Why is your topic important enough to be on the busy agenda of senior level managers?
3. What questions will your audience be asking? Can you answer them early in your presentation?
Here's an Example
Present your conclusion: What is your central theme, objective, or the big idea of your report? How can you introduce it in one sentence? Suppose that you've been in charge of a high-level, cross-functional team to study whether there is a need for diversity training in your company. You might start by saying, "Our committee has spent three months studying diversity training programs and whether one could benefit our company. Our conclusion is that diversity training would be an exceptionally good investment. We would save money, increase employee retention, and improve company morale."
Present your recommendations: "We recommend that the company initiate a pilot program, starting next quarter, using the ABC Training Company at an investment of $.... The ABC Company has successfully implemented this program with one of our subsidiaries, as well as many Fortune 100 companies. All 27 members of the cross-functional team agreed with this conclusion. Our team was made up of a real cross-section of the company-two Vice Presidents, the Facilities Secretary, eighteen associates, some with PhDs, and six entry-level personnel. The group includes both long-term employees and some new hires. And all 27 members of the team are willing to be part of the evaluation committee to study the results before a decision is made about a complete company rollout."
Describe what's in it for them; Address the needs of senior management, as well as the company. Answer the questions they will be asking, and show them how your recommendation can make them look good. For example, senior management is usually charged with increasing sales and reducing costs. What if this program means saving money by lowering employee turnover, yet has a relatively modest cost?
"Why is this a good idea, just when we are cutting unnecessary spending? One of our company's key initiatives is to recruit and retain 20% more of the best available talent than we did in the last fiscal year. If this training had been in place last year, not only would morale have been higher, but our 23% minority associates would have rated their employee satisfaction survey higher. As you remember, for the last three years our minority associates traditionally rate their satisfaction 3% lower than the other population. This training could have helped increase satisfaction and retention. We would lower the cost of recruiting and training new associates.
"How does this investment compare to other investments we have already made? As a comparison, the initial cost of the pilot for all three offices is 2% of what we spend on maintenance agreements for our copier machines in our headquarters building."
Conclusion:"On behalf of the 27-member committee, thank you for this opportunity. The friendships we have formed and our increased company knowledge is invaluable to us all. The entire team is committed to this project. We are asking for your okay to start the pilot program."
You'll make a strong impression and increase your chances of acceptance when you can be short, clear, and concise. Be prepared and practiced. It's okay to be nervous, but nobody sees how you feel, just how you look and act.
Patricia Fripp, CSP, CPAE is a San Francisco-based executive speech coach, award-winning keynote speaker, and sales presentation trainer. She is also the Past-President of the National Speakers Association. You may contact Fripp for more info on her Speaking Schools; executive coaching; and CDs, DVDs, and books on public speaking and presentation skills: PFripp@fripp.com, (415) 753-6556, http://www.fripp.com
Patricia Fripp offers this article on a nonexclusive basis. You may reprint or repost this material as long as Patricia Fripp's name and contact information is included. PFripp@Fripp.com, 1-800 634-3035, http://www.fripp.com
How To Make A Blue Ribbon Presentation Every Time
You can make a Blue Ribbon presentation each and every time if you follow these 14 rules.
Speaker Partnership Offers Trade Show Value
Want to gain added exposure at a trade show? Consider sponsoring a professional speaker at the attendees meeting. But don't just settle for a banner on the stage with your company name. There's much more leverage you can get from a top flight professional speaker.
The Top 5 Public Speaking Questions Answered
There are a number of questions that we consistently get asked in relation to public speaking and presentations. Here are a few of the most common questions, along with our answers:
How to Use Public Speaking to Attract Clients
When Robert Middleton moved his marketing consulting practice, Action Plan Marketing, to Palo Alto, California several years ago, he started his business from scratch. He had left his well-established client base several miles away and now had to find strategies to generate new clients.
Demand Dignity in Public Speaking Training
Mandy*, a bright, attractive professional woman, had a fear of speaking in front of groups. Recognizing that her feelings of vulnerability and self-consciousness were limiting her potential, she showed up for a presentation skills class filled with trepidation. In the class, the students spent the morning listening to the instructor explain the rules of public speaking. That afternoon, they gave their presentations to the group.
Speaking Body Language
I observed an almost surreal event when I was a business student.
Speak Up or Sit Down
Last night the phone rang; my wife said, "I hope it's for you". When I answered, the caller asked, "Ray, would you speak to the Lions Club next month?" First my gut said, "No"; however, my head said, "Do it". So, one month from next Tuesday, I stand in front of 20 men and women as their evening speaker. They will have just enjoyed dinner with before and after dinner drinks. What a group: stomachs full and heads mellow. Just how will I do it?
So Youre Going to Make a Speech
What Do I Talk About?
Speech Training - Building Your Voice, Tips from a Professional
Having a clear and confident voice is an essential business skill to be an effective leader, manager and communicator.
Moving Key Audiences to Take Action?
You know, those really important outside groups of people whose behaviors can help or hinder any business, non-profit or association manager in achieving his or her objectives? Are you persuading those key stakeholders ? especially those whose behaviors affect your unit the MOST ? to your way of thinking, then moving them to take actions that help your department, division or subsidiary succeed?
Trust in Training: Societys Effect on an Audience
It is important to be continually aware that a person usually will not be consciously aware of how and why they are reacting, yet even if they knew, they wouldn't tell you. Society conditions people to hide their true inner drives and motives especially from those close to them (or even to themselves). Only when they are assured - both intellectually and emotionally - that it is safe to do so, will they reveal what they really need, want, feel, or think. A trainer's job is to make a person feel as safe as possible in accepting, believing or doing whatever you want them to do.
You Too Can Be A Public Speaker
Have you ever watched a speaker and said, "Wow, I wish I could speak like that"? or "That person was just so wonderful. I could never do that." Well, I've got some good news for you. You too can be a public speaker. Public speaking is a learned skill, so anyone can do it. You just need to follow some simple steps and practice, practice, practice. If you know how to talk, you can become a public speaker.
Poised for Success: How Developing Self-Awareness Can Improve Your Presentations
There are a number of factors that determine how your audience will judge you and subsequently your message, one of the most visible being your posture. Posture is a reflection of your attitude and may at times betray your misgivings or uncertainties in difficult situations like an important presentation. You would normally not consider revealing your inner most thoughts to your audience about exactly how you feel about your new product or service; but your body language may be doing just that. A substantial part of communication is based on non-verbal aspects such as body language. When preparing a presentation much thought is given to its content yet there is far more to it than just words. Some of the best-prepared presentations can be badly let down by how you look and behave during the delivery. When Richard Nixon spoke to the American public of his involvement in the Watergate scandal his performance was received more favourably by radio audiences than those who saw a worried, hunched and perspiring president on the television. How you hold yourself, the movements you make and the gestures you use all contribute to how well your presentation is received.
Speaking On Your Feet
Your ability to communicate effectively will account for most of your success in life. As we move farther into the communication age, we are becoming more and more dependant on being able to communicate and interact effectively with others. Your ability to interact with other people effectively will determine your success far more than your level of skills in any field.
How To Get Paid Every Time You Speak - REALLY!
For many, speaking or training is a full time business. Yet for other business owners, we use speaking/training as a way to market a business and bring in extra income. No matter which it is? all or part of your business gets paid!
Will Speak for Food - Using Free Speeches to Attract Customers
If you want to get in front of prospective customers, and be viewed as an expert in your industry, become a speaker. Being at the front of the room gives you credibility. And you might be surprised how easy it is to get to the front of the room.
How to be a Great Speaker
Did you know that great speakers are often nervous with butterflies in their stomach before giving a presentation? And there are many actors/actresses who can not speak to live audiences without cue cards. My 13 years as a professional speakers bureau owner allowed me to hear several thousand speakers give their presentations. Here are a few tips I learned from them.
Speak With a Relaxed Body and Mind
Fear of public speaking is No.1. Death is No.4. So most people would rather get a root canal and pay their taxes than speak in front of an audience!
Lessons in Love for the Shy at Heart
One of the biggest regrets of my life is that I was cursed with the shyness gene. Shyness is an often misunderstood condition that can leave the afflicted alone and miserable. As a victim of shyness, I completely understand the pitfalls. I also understand that there are levels of the condition that start at "painfully shy" or (as I think it is referred to nowadays) "social anxiety" to simply being "uncomfortable" at parties. More outgoing people tend to brush off shyness as something that is easy to get over. However those of us who suffer with it day after day realize that it would be comparable to asking an alcoholic to stop drinking. Doable, yes ? but easy? Hardly! But whatever your comfort level, shyness does not have to be a life sentence of aloneness - there is still someone out there for you.
Directing Voiceovers: Dont Be, Do!
Directing a voice-over talent you've hired to read a spot for, say, dog food is pretty much the same as directing a great actor in a scene in a major film production. Well, almost the same. Go with me here.
|home | site map|
|Copyright © 2005 bisey.net|